Top 5 Social Apps in Italy for Q1 2023

The first quarter of 2023 saw interesting trends in the performance of the top social apps in Italy. Here’s a closer look at the weekly downloads, revenue, and active user data for TikTok, Facebook, Instagram, BeReal. Your friends for real., and NGL: ask me anything.

TikTok demonstrated a strong revenue performance, peaking at around $264K in early January and gradually declining to approximately $205K by the end of March. Weekly downloads fluctuated, starting with 119K in the first week of January and ending with 86K in the last week of March. The app maintained high active user numbers, averaging around 17M throughout the quarter.

Facebook experienced relatively stable revenue, with a peak of about $21K in mid-January before dropping to about $13K by the end of March. Weekly downloads saw a consistent pattern, starting at 83K and ending at 63K. Active users remained strong, averaging around 24M throughout the quarter.

For Instagram, revenue remained steady with minor fluctuations, peaking at around $1.7K in the last week of March. Weekly downloads showed a downward trend, starting at 96K and ending at 62K. The app maintained high active user numbers, consistently around 20M.

BeReal. Your friends for real. did not generate any revenue in Q1 2023. However, it saw significant download activity, peaking at 148K in early January and ending at 57K in late March. Weekly active users also displayed a varying trend, peaking at around 1.5M in early March.

NGL: ask me anything showed a stable revenue performance, peaking at about $13K in mid-March. Downloads peaked at 34K in early January and ended at 20K in late March. Active users fluctuated, starting at 227K and ending at 187K by the end of the quarter.

These insights, sourced from Sensor Tower, highlight the dynamic nature of social app usage and performance in Italy. For more detailed data and further insights, head over to Sensor Tower.